- Jeep Wrangler Rubicon and Jeep Renegade with the brand new MoparONE Packs: for the very first time in the EMEA Area, the debut of a 100% street legal off-road personalisation pack that has already been approved and can be purchased in Jeep Dealerships starting in the coming weeks.
- A range of exclusive accessories for Fiat, Alfa Romeo and Jeep models.
- The UconnectTM LIVE system, the last frontier in infotainment.
- Top quality products in the FCA brands merchandising lines.
- The Mopar® Owner Centre, the official website of Mopar® , is now available in 22 EMEA markets.
- And the "MyBrand" area within the Mopar® Owner Centre, is available in 16 EMEA markets.
- FCA Customer Care is increasingly becoming more digital, with mobile apps, a new chat function in the myBrand area and on Twitter.
- Mopar® Vehicle Protection - "Feeling Good, Driving Happy".
Mopar® is the Group's brand that looks after the cars and light commercial vehicles of FCA and those who drive them. A trusted partner that accompanies the Customer in every phase of the purchasing and owner experience, guaranteeing an extremely high quality range of services, state-of-the-art technologies and innovative products for personalising their vehicle. At the Authorised Service Centres, the Customer will find repairs and services performed with skill and speed, all with the high confidence level ensured by the use of genuine spare parts.
Visitors to the stands hosting the FCA brands at the 2016 International Motor Show in Paris will have the opportunity to come into contact with a captivating brand experience which will lead them to appreciate a strong, passionate international company that strives each day to be the reference point for the services, Customer Care, genuine spare parts and accessories for the FCA brands. And the focus of this commitment is always and exclusively the customer with their vehicle.
100% street legal off-road Mopar® personalisation
The Paris Show will witness the appearance, for the very first time in the EMEA Area, of two Jeep models, the Wrangler and Renegade vehicles, "Moparised" with upgrade off road kits. The preview is an important step for the brand from a strategic point of view, as it is not only an example of how accessories can be fitted in the after-sales phase, but instead it is a true complete and approved Mopar® personalisation at the time of sale in the EMEA area.
Specifically, the Jeep stand will feature a Wrangler Rubicon - the most extreme, capable vehicle in the Wrangler range in terms of off-road performances- enhanced by the specific MoparONE pack. In detail, the vehicle features a Hyper Green exterior, black leather interior and special stickers for the doors with the phrase 'WSL powered by Jeep', in honour of the global collaboration with the World Surf League (WSL), which, for the second year running, sees the Jeep brand as the exclusive partner of WSL in the world of motoring.
To enhance the off-road performances of the Rubicon, the vehicle has been enhanced with the MoparONE kit, the special personalisation pack which can soon be purchased by customers and includes a 2" lifting kit, steering damper, guard plates and black aluminium 17" alloy wheel rims with larger Hankook Dynapro 265/75 R17 tyres. This special pack by Mopar® transforms the Wrangler Rubicon into the first 100% street legal "Moparised" vehicle for off-road conditions: a vehicle equipped with approved accessories and lifting kit to enhance its off-road performance. The Wrangler, enhanced with the MoparONE kit will soon be available in the EMEA region on the 2-door and 4-door Rubicon models.
Black light-bar with halogen lights for off-road conditions, hood scoop, front grille, fuel cap and lateral tubular platforms, as well as mirror caps and interior decorative elements, half front doors wrapped in the same colour as the bodywork and front and rear mud flaps complete the look of this "Moparised" Rubicon model which further affirms the unique personality of the iconic Wrangler.
The Jeep Wrangler Rubicon with the MoparONE pack has a 2.8 litre 200 HP turbo diesel engine with 5-gear automatic transmission.
The second "Moparised" SUV Jeep on display in Paris is a Renegade Longitude sporting exterior in Solar Yellow with 'US army star' stickers on the black boot and the doors, as well as matt black mirror caps and front grille. Additionally, to accentuate the off-road personality of the compact SUV by Jeep, this vehicle has been fitted with a special Mopar® personalisation pack, which includes a 1" suspension lifting kit, and larger All-season tyres.
The Solar Yellow Jeep Renegade on display in Paris is equipped with a 2.0 litre 140 HP Multijet II diesel engine, and supplied with 6-gear manual transmission and the 4x4 Jeep Active Drive system.
To sum up, the MoparONE kit is available in two different versions: for the Wrangler and for the Renegade, offering specific contents, based on the model, which are capable of further enhancing the off road characteristics, guaranteeing a 100% street legal vehicle.
A range of exclusive accessories for Fiat, Alfa Romeo and Jeep models
Mopar® offers its customers a wide range of accessories, constantly updated and made-to-measure for the Group's vehicles. The products available in the catalogue are unique because they have been developed in as part of a direct partnership with the design platform of the vehicle to which they are dedicated: a solid link that not all the companies in the aftersales sector are able to guarantee.
At the Motor Show in Paris, the public will be able to admire a selection of accessories mounted on Fiat 500X, Fiat 124 Spider America, Alfa Romeo Giulia, New Giulietta and MiTo vehicles: just a small but significant sample of the many products created for each model, which harmoniously blend with the technical and stylistic characteristics of the various cars, enabling them to be fully customised.
In particular, the new limited edition Fiat 124 Spider America special series offers, thanks to its Mopar® contents, a number of exclusive and highly recognisable accessories that underline its vintage identity: the rear luggage rack and 17" lightweight alloy wheel rims in a retro design, in addition to satin finish caps and a limited edition 124 gold badge on the grille. There is also room on the stand for the Fiat 500X, in the Cross Plus version, embellished by black mirror caps and diamond wheel rims from the rich Mopar® range.
The star of the Alfa Romeo stand will be an example of the Giulia Quadrifoglio, characterised by stylish carbon accessories such as rear view mirror caps, front grille and illuminated door sill. The same level of exclusivity can also be found in the Mopar® equipment mounted on the Giulietta Veloce on show, featuring rear carbon spoiler and mirror caps, specific skirts with Alfa red insert, oversized rear exhausts, LED courtesy lights on the front doors with Alfa Romeo logo projection and red Alfa "Veloce" badge. The Mito Veloce on show in Paris is also enhanced by a number of Mopar® accessories, including 18" alloy wheel rims, red "Veloce" badge and red fog light bezels. Last but not least, the display wall by Mopar® features various accessories dedicated to the 4C, Giulietta and Giulia models. For the latter, carbon mirror housing and door sills are available, as well as a carbon front grille, plus a key cover in two colours and many other refined touches.
At the Jeep stand, visitors can admire the Wrangler Rubicon and the Renegade Longitude with the respective MoparONE pack for off-road performances. On the vehicles on display, there are also many other accessories that can be sold singularly and meet all personalisation requirements.
For example, for Wrangler the half doors are available, and these can be matched with the soft or hard tops, making the vehicle suitable for all weather conditions. The interiors can also be personalised with an enhancement kit: indeed the front dash can be matched with the colour of the vehicle or customised with specific colours, leaving the customer maximum freedom of expression.
The Renegade on display, enhanced with the MoparONE pack, presents the front grille and mirror caps in elegant Matt Black, also available in other colours. There are also many variations available for the carrier system - from the ski carrier to the snowboard carrier, from the bike rack to the canoe rack - which make the Jeep model extremely versatile and able to adapt itself to the customer's different lifestyles.
The UconnectTM LIVE system, the last frontier in infotainment
For a few months now, the extraordinary functions and the development of the services of the UconnectTM system have come under the scope of the activities created by Mopar® . In particular, the last frontier in infotainment is presented in the form of the UconnectTM LIVE services, a set of functions available for use on three devices with 5", 6.5" and 7" touchscreens (the latter being a brand new concept as it features a 7" HD display with "tablet effect"). All three UconnectTM LIVE devices share common elements: hands-free system with Bluetooth technology, voice recognition and many music options, in addition to a FM/AM radio service. The driver can connect their multimedia devices via USB or using the 3.5mm auxiliary jack, or stream music from a compatible smartphone using Bluetooth. The system is also equipped with an SMS reader for reading text messages received on compatible telephones using 'text to speech' technology. Instead, on request, a digital radio (DAB) and built-in 3D TomTom navigation system can also be provided.
The UconnectTM LIVE services - launched for the first time on the Fiat 500X in April 2015 - are outstanding. They enable the driver to view and monitor, via a touchscreen, a long series of applications that have been redesigned and re-adapted for use while driving, allowing them to remain concentrated on the road. Driver must download the UconnectTM LIVE app from the Apple Store or Google Play Store on their smartphone.
UconnectTM LIVE features three macro categories which contain the many applications available: "Infotainment", "Navigation" and "Saving&Efficiency". The first area provides direct access via touchscreen to TuneIn, the application that offers users access to over 100,000 internet radio stations all over the world; to Deezer, a web music service that offers access to more than 35 million tracks; to Reuters, in order to stay constantly updated on the latest news from around the world and to Facebook and Twitter, to remain constantly in touch with your friends. Finally, where present, it can also be used to access eco:Drive, the award-winning driving style app which enables users to slash fuel consumption by up to 16% and contributes to reducing CO2 emissions by providing driving tips in real time.
The "Navigation" category, available in the vehicles equipped with UconnectTM 5'' Radio Nav LIVE, UconnectTM6.5'' Radio Nav LIVE and UconnectTM 7" HD Nav LIVE, offers the TomTom LIVE services with voice commands, and high quality traffic information. Thanks to the experience of TomTom in connected navigation, which includes the largest source of traffic information in the world, with over 100 million kilometres of traffic measurements collected every day, the trip becomes more efficient and the driver better-informed. Every two minutes, the navigation system is updated with the most recent traffic conditions. With a highly developed processing system, UconnectTM provides the fastest routes and the most accurate arrival time estimates. Besides real time information on traffic conditions, users are also provided with information on permanent and mobile Speed Trap positions where available, local TomTom Search&Go search services and real time weather forecasts.
Finally, through the"Saving&Efficiency" category it is possible to directly access my:Car and, thanks to real time warnings, receive reminders about maintenance procedures and gain access to an interactive user manual, all features that allow drivers to manage vehicle maintenance as efficiently as possible. When a smartphone is connected via Bluetooth, the most important warnings are automatically transferred onto the personal UconnectTM LIVE account, to make maintenance easier than ever.
Inside the Jeep stand, in front of the Mopar® Garage, there will be a corner dedicated to the Uconnect LIVE connected services, containing an interactive totem enabling visitors to try out the Uconnect LIVE connected services and the oculi, offering them a 360° driving experience with Jeep Skills.
The Mopar® Owner Centre, the official website of Mopar® , is now available in 22 EMEA markets
An award-winner at the Italian Key Interactive Awards, the Mopar® Owner Centre is the after-sales platform of the FCA Brand sites, and offers customers a wide range of content dedicated to taking care of and maintaining Fiat, Alfa Romeo, Lancia, Abarth and Jeep models.
The publicly available contents - more than 8,000 pages - provide a comprehensive overview of the world of after-sales: from services to accessories, genuine original parts to customer care, e-stores for merchandising and accessories (online for the Fiat, Alfa Romeo, Lancia, Jeep and Mopar® brands) and technical area documentation.
Launched at the end of 2013, the Mopar® Owner Centre is now available on the various brand sites in 22 countries - Italy, Spain, Belgium, Luxembourg, France, the UK, Germany, the Netherlands, Poland, Portugal, Sweden, Austria, Switzerland, Ireland, Greece, Morocco, Denmark, South Africa, Russia, Serbia, Hungary and the Czech Republic.
The "myBrand" area at the Mopar® Owner Center
By registering your vehicle at one of the "myBrand" platforms-the private areas accessible from the Brand's websites and dedicated to owners and users of FCA Group vehicles-you can access a range of services, exclusive content and special promotions that, together with innovative tools, improve and make your experience with your car unique. The "myBrand" areas are available in 16 countries: Italy, France, Spain, Germany, Poland, the Netherlands, Belgium, Greece, Denmark, Portugal, the UK, Austria, Ireland, Sweden, Switzerland and South Africa.
FCA Customer Care, assistance that is increasingly becoming more digital, with mobile apps, a new chat function in the myBrand area and on Twitter
The communication channels of the Customer Services have been expanded. From January 2016, in the "myAlfaRomeo" and "myJeep®" sections of the websites www.alfaromeo.it e www.jeep-official.it, customers can communicate with Customer Care via the chat function: this channel has also been extended to the "myLancia", "myFiatProfessional" and "myAbarth" reserved areas since July 2016. A team of dedicated operators provides information on products and services in real time to all customers registered in the respective reserved areas.
Additionally, customers can also find support for their requirements via the Twitter pages dedicated to customer care @Fiat Care, @Alfa Romeo Care, @Lancia Care and @Jeep Care. This service is already available in Italy, France, Germany and the UK.
With more than 547,000 downloads registered in Europe, the Mopar® mobile applications "Ciao Fiat Mobile", "Lancia Everywhere Mobile", "Alfa Romeo InfoMobile", "I am Jeep® Mobile" and "Abarth24h Mobile", are available in 5 languages and for 15 European countries, free of charge both from App Store and Google Play. The applications offer easy, quick access to useful information and assistance.
Top quality products in the FCA brands merchandising lines
Visitors to the Paris Motor Show can discover the new merchandising line dedicated both to the Fiat 500 and to the Alfa Romeo, Abarth and Jeep brands. Distributed by Mopar® , the exclusive collections aim to convey and represent a lifestyle that is capable of charming even the most meticulous customers.
In particular, a store has been set up on the Fiat stand, with a focus on the line for the New 500, which meets the requirements of a young public always in hot pursuit of new ideas and exclusivity. Designed in partnership with the Style Centre, the collection spans from trendy objects, such as the sweatshirts with built-in earphones that allow the wearer to comfortably listen to their music, to more fashionable products, such as bags in technical fabric, characterised by exclusive patterns and the "power bank" which is useful for recharging your smartphone everywhere.
Space will also be set aside for the new Alfa Romeo collection, which centres around the brand logo with its renewed graphic components. The exclusive line features a selection of accessories designed specifically with the Alfa Romeo Style Centre, first class technical products made with high-performance materials such as carbon, aluminium or Nycroteh. Designed with a demanding, dynamic Customer in mind, the Alfa Romeo collection features various lines: from leather goods, such as the unisex briefcase made of technical fabric and leather with brushed metal finishes, to the accessories line, featuring men's wallets and specific key holders, and the clothing range, including a convertible jacket made of waterproof softshell with detachable windproof lining that can also be worn on its own.
During the exhibition, Abarth will present its new line of merchandising, inspired by the main components of the vehicles, making for fascinating graphics. A range including details which have always symbolised performance. The collection offers clothing perfectly in line with the Abarth style, yet different from that featured in the previous lines. Additionally, the store set up in the Abarth stand will also host various collections created in collaboration with prestigious brands, such as Breil and Kappa, and a preview of the collection dedicated to the latest addition to the family: the Abarth 124 Spider.
Mopar® Vehicle Protection: "Feeling Good, Driving Happy"
When a customer purchases a Mopar® Vehicle Protection service contract for their car or commercial vehicle, they are sure to also have a made-to-measure world of services.
Indeed, only Mopar® Vehicle Protection ensures that vehicles are serviced by highly qualified, specialised technicians at authorised FCA service centres, using adequate equipment and tools and only genuine spare parts.
Launched in 2012 in Italy and Spain, the Mopar® Vehicle Protection services, in continuous evolution, are now active on all the FCA brands in over 40 countries in the EMEA Region.
The Mopar® Vehicle Protection contracts maintain the vehicles in perfect condition thanks to a wide range of service contracts guaranteed by FCA and designed to ensure the pleasure of driving one's vehicle with peace of mind.
The Mopar® product portfolio contains a wide and flexible range of extended warranties and service plans, which can be transferred to the new owner if the car is sold. Each plan offers different options in terms of duration and mileage and is designed to meet the different driving requirements of the individual customers, so ensuring that the vehicle works as efficiently as possible in the long-term. These include:
- the MAXIMUM care extended warranty, designed to cover all mechanical and electrical parts for a maximum of 3 years after the factory warranty expires;
- The prepaid EASY CARE planned maintenance programme, which blocks the price of the periodic maintenance interventions for up to 5 years, enabling customers to never skip a service.
The service contracts can be subscribed to as soon as a new vehicle is purchased and be included (if so desired) in the FCA Bank financial offer. EASY CARE can be subscribed to any time before the first service is performed, while MAXIMUM CARE can be subscribed to within 24 months from the date on which the vehicle is registered. Specific information regarding service contracts is available at all FCA dealerships and authorised service centres, on the brand websites in the Mopar® Vehicle Protection sections and in the Mopar® Owner Centre (www.Mopar.eu). Finally, by registering their vehicle in one of the "myBrand" sections, motorists can directly access exclusive services dedicated to their vehicle that make their experience as a car owner unique.