Elena Novikova and Mopar® Together Again in 2018
  • The partnership between the world cycling champion and Mopar®, the FCA brand for aftermarket products and services of the Group has been renewed for the second year running.
  • Determination, dedication and love for daily challenges: these are the key values of the partnership.
  • Mopar has created a special customisation based on Jeep® Renegade Longitude for Elena Novikova using Genuine Accessories to satisfy all her performance and transport related needs.
  • The pack available for the Sport and Longitude versions can be purchased at a competitive price at Jeep® Dealerships to enhance the adventurous nature of the model even further.

Jumps, humps, tight bends and long straights - this is what sport of Elena Novikova, the mountain bike champion who has taken on and won many tough challenges in her career, is all about. Mopar will be by her side and has chosen the Ukrainian champion to endorse products and services once again for the second year running.

Adventurous spirit, determination, love for a challenge, tough work, tenacity and strength - these are the values that make Mopar and Elena a truly record-breaking team and are the foundations for the renewed sponsorship agreement with Mopar, that at the beginning of its second year has already seen Elena better her own results and break another world record wearing her new Mopar jersey. On Saturday, June 30 in Passo di Gavia, she completed 10 uphill courses in 22 hours and 3 minutes, covering a total distance of 322 kilometres and a total difference of level of 13 kilometres.

A Jeep Renegade Longitude, especially kitted out with Jeep® Genuine Accessories by Mopar, will be accompanying her in all her sporting endeavours and free time to satisfy all her performance and transport related needs. The vehicle has cool satin grey mirror caps, rear light cluster bezel and grille. The same colour is picked up on the bonnet decal and the US Army decal on the doors and inside in the dashboard trim. Many of these details can be configured on the vehicle when it is purchased, courtesy of the innovative Mopar Custom Shop process which allows them to the fitted directly at the production plant, meeting the high quality standards which are expected. So, the car reaches the dealership already customised and ready to go.

Its off-road appearance and capacities are emphasised by a 1-inch lift kit, which includes 16-inch black alloy rims and oversized tyres, front and rear mud flaps and side skirts. The vehicle sports the Jeep® Performance Parts badge that identifies the Genuine Accessories specifically developed by Mopar to ensure maximum protection and the best off-road performance.
Indispensable functional accessories include a handy cargo liner and all-weather rubber mats designed to ensure the best comfort and protection. The bicycle rack is of course on the roof.

Elena Novikova is preparing to set new records with Mopar. She has just won the European Championship Timed UMCA 24 H "SOLO" on July 14 and 15 in Dubrovnik, Slovenia, ranking first (fourth in the overall ranking counting both men and women). She covered 715 kilometres in 24 hours at an average speed of 29.56 km/h. New challenges are in store. From July 21 to 28, there is Iron Bike, one of the most gruelling stage competitions in the world, followed by the MTB Marathon Bike Brianza and the race on the tarmac of the Monza racing track in September.
The champion will also be attending the main Mopar events and motor shows throughout 2018.

Elena Novikova and Mopar: a winning team. Like in all sports, teams need all the support they can get. For this reason, the hashtag for all events on the Mopar official Facebook page will be #JOINTHETEAM. Because the support of all fans is the secret weapon to overcome all challenges and reach new goals.

Turin, 18 July 2018


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